Entrepreneurship was never the plan. Until it was.

Being an entrepreneur was never on the table for me.

I didn’t grow up dreaming of running a brand or pitching ideas or building something of my own. What was on the table was survival.

Keeping going. Doing what made sense. Staying safe.

 Then came the breakdown. The kind that cracks you open quietly, from the inside. And on the other side of that… something else arrived.

 A feeling I couldn’t shake. A pull. A passion that stopped being optional.

 I tried to suppress it. I told myself it was unrealistic. Too late. Too risky. Too indulgent.

 But the truth is, it wasn’t just passion. It was a calling. I created my brand and then… I sat on it. For longer than I care to admit.

 I was afraid to be seen. Unsure of who I was. Unsure of whether I was enough to hold it.

 Then a conversation with a stranger changed everything. One honest exchange. One mirror held up at the right moment.

And with it came a rebrand, yes, but more than that, a re-seeing .Over the past two years, Elyse hasn’t been the only thing that’s evolved.

I have too. I’m stronger. More grounded. More certain. Not louder. Just clearer.

 You don’t know what you don’t know until suddenly… you do. Until the pieces fall into place and you realise why nothing before quite worked.

 That’s the aha moment no one talks about. The quiet one. The internal click.

 So this is me. And this is my brand.

 We’re not perfect.

But we’re aligned.

And we’re ready